Based in New York, I have more than 15 years of marketing experience and a track record helping clients grow famous brands and develop award-winning and effective communications. I am responsible for leading all client facing teams at System1 Research, overseeing 14 offices in the US, UK, Europe, APAC and Latin America. I was one of the pioneers of System1’s FeelMore50™ which has for four years been a ranking of the world’s most famous, emotional and effective creative.
Before joining System1 Research in January ’09, I began my career at Millward Brown, working across a range of large CPG, media, financial and retail clients in both the UK and US. I am a regular speaker at industry events including the ARF, Jay Chiat Planning Festival, TMRE, IIEX, MRA, AMA, CRC, MRCA and CASRO as well as US business schools.