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20.04.2017

'1' Quick Note on Innovation

Every year GreenBook runs a study called the GRIT (GreenBook Research Industry Trends) Report, which examines key metrics within the market research industry. One component of the GRIT Report is a ranking of the 50 most innovative market research agencies.
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18.04.2017

Fame, Feeling, Fluency… and The French Elections!

Just as we successfully applied our Fame, Feeling and Fluency brand tracking model to the US presidential election last year to predict the rise, we are applying these same metrics to the upcoming French presidential election to predict brand growth and electoral success.
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05.04.2017

Moving Power, Not Stopping Power

What should shopper marketers aim for? Research has shown that aiming for moving power is much more successful in driving System 1 decision making processes than stopping power.
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29.03.2017

WELCOME TO SYSTEM1

Hello, and a very warm welcome to the new System1 Research blog. We used to be BrainJuicer, and as of April 4th this year we’ve rebranded as System1 Research, part of the wider System1 Group.
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01.03.2017

FeelMore50 2016: UPS Keeps On Truckin'!

Great news for fans of advertising that makes people feel more and buy more! The 2016 FeelMore50 ranking launched yesterday– our annual list of the global Top 50 most emotional ads.
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24.02.2017

Get Ready For The 2016 FeelMore50!

Next Tuesday we’ll be unveiling our latest set of FeelMore50 results – the Top 50 most emotional ads released or given awards in null, from all around the world.
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06.02.2017

How To Have A Great Super Bowl Debut

Super Bowl debutants have a big job to do. They have to hold their own against some of the biggest brands on the planet, and they have to introduce themselves to a super-size audience for the first time.
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06.02.2017

The End Of Sadvertising: Super Bowl LIVE Ad Test – Third Quarter Report

In recent years, a pillar of Super Bowl advertising has been the sentimental ad. Usually – but not always – built around telling a moving story, sentimental ads work by tapping different types of happiness – awe, joy and particularly uplifting emotion. They also often toy with negative emotions, and if they resolve those feelings of sadness into happiness, such ads can be highly emotionally dynamic (which tends to mean better sharing and interaction rates).
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