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17.11.2017

Consistency and Creativity - John Lewis' Juggling Act

The John Lewis Christmas ad may not top our charts every single year, but since we’ve been testing Christmas ads its seasonal blockbusters have only once slipped below the 3-Star boundary. This year is no exception - it's 2017 ad, Moz The Monster, scored 4-Stars in our ad test, indicating an ad set to achieve continued share growth for John Lewis
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15.11.2017

Why Brands Should Unwrap a Fluent Device for Christmas

This week saw the Christmas ad season kick into gear with our first 4-Star and 5-Star ads. One is a cheerful 30-second spot with a very basic storyline, the other is a high-budget storytelling epic starring a character loved by British kids for generations. Step forward, Toys’R’Us’ “Geoffrey The Part-Time Reindeer” (5-Star) and M&S’ “Paddington And The Christmas Stranger” (4-Star).
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09.11.2017

Lots of darts, same dartboard

Drawing even more heavily on the principles of behavioral science has led to some really intriguing research into answering this complex, though simply written, question: Knowing what we know now about behavioral science and System 1, what can we do? How are companies finding the Behavior Bullseye at the IIeX Behavior Conference?
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03.11.2017

UK Christmas Ad Season has Begun!

The UK Christmas Ad season began on November 1st, as Currys PC World released three ads showing off the best new tech in store this year. The theme is members of staff taking the items home to try them out – and landing in amusing situations because of it.
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27.10.2017

From Mince Pies to Testing Live

Last year nothing symbolised the UK’s Christmas advertising crop better than the humble mince pie. The festive treat took a starring role in commercials by Waitrose, Aldi, and M&S (whose gently comedic “Mrs Claus” was the most emotional Christmas ad of the year). It summed up the trends we saw last year.
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12.10.2017

Instant Innovation: Just Add Fluency

Especially for young people, instant ramen is the snack that fuels the world. The inventor of the instant noodle, Nissin founder Momofuku Ando, is a heroic business figure. In Japan he has his own museum and was the star of a top-selling “business manga”, a comic adapting the Cup Noodle story.
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