Fluent Devices help solve one of the great problems of emotional advertising – how do you build on the success of a blockbuster 5-Star ad and make sure your next commercials are just as strong? Find out in this blog post.
Every year GreenBook runs a study called the GRIT (GreenBook Research Industry Trends) Report, which examines key metrics within the market research industry. One component of the GRIT Report is a ranking of the 50 most innovative market research agencies.
Just as we successfully applied our Fame, Feeling and Fluency brand tracking model to the US presidential election last year to predict the rise, we are applying these same metrics to the upcoming French presidential election to predict brand growth and electoral success.
Chapter One of our book about our System1 philosophy focuses on decision-making itself – it sums up everything we’ve learned from thinkers like Daniel Kahneman and Gerd Gigerenzer and shows how their ideas are relevant to everyday life.