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13.06.2018

Food Innovation: How Far Is Too Far?

In the Innovation space, you can learn a whole lot from 1-Star ideas. The gap between a market-ready idea and a flop is often a case of finding the right framing. Anyone for Avocado Gelato?
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06.06.2018

To Survive The Retail Apocalypse, Keep Moving

These are tough times for physical retailers. It seems like every week, news breaks of another brand in trouble. With 60% of purchase decisions made in the retail environment, understanding and predicting shopper decisions is a critical task and one that deserves the appropriate investment.
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06.06.2018

Five Ways Voice Will Change Branding

In this year’s Super Bowl commercials, Amazon’s Alexa lost her voice. In the real world, she’s louder than ever. The Amazon Echo, and other voice-activated home assistants like Apple’s iPod Home, are enjoying a surge in sales. Mass adoption isn’t quite there yet, but it looks likely, if not inevitable.
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06.06.2018

A Fluent Breakfast Success

Crack, scramble, heat and eat! For millions of people making scrambled eggs is a familiar and habitual morning routine.  Ore-ida’s new Just Crack An Egg Scramble Bowls build off of this easy System 1 familiar behaviour and is a great example of what at System1 Research we call Fluent Innovation.
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23.05.2018

Innovating for the Environment

Images of an albatross feeding its chick plastic and a whale with a bucket caught in its mouth shocked worldwide viewers of Blue Planet 2, the documentary about our oceans. Plastic became Public Enemy Number One overnight. Enter innovation and new product development.
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