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08.08.2018

Maintaining Cats And Dogs

Using our Ad Ratings data we look at what works and doesn't in the Pet Insurance category - and what people insurers can learn from it.
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07.08.2018

There's No Next If You Text

This week, System1 Agency released a powerful 90 sec film to help change people’s attitudes and behaviors around texting and driving.
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01.08.2018

The Behavioural Science Behind "Share A Coke"

2018 marks the fifth US summer of Coca-Cola’s “Share A Coke” marketing campaign, when the soft drinks giant releases thousands of limited-edition bottles showing names, places, occasions, or even song lyrics. It’s probably the most famous, and longest running, mass personalisation campaign in the world, and Coke have regularly credited it with big returns. Back in 2014, following its successful launch, the Ogilvy-run campaign was linked to Coca-Cola’s first sales increases in a decade.
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18.07.2018

Around The World In 25 Places

A new study reveals a startling truth about the places humans visit, with big implications for brands and mobile marketing. It's just one example of the power of habit.
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