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29.06.2017

I Like Big Books, I Cannot Lie

During the Book Launch Party in London, in the shadow of a six foot replica book, a new ground-breaking tome was unleashed on the world: System1, Unlocking Profitable Growth.
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13.06.2017

Battle of the Supermarket Love Stories

In a move away from product-pushing and pricing wars, French supermarket giants Intermarché and Monoprix have made the move into Feeling. Using the classic boy meets girl love story template, the brands’ new 3- and 4- minute spots are more short film than classic ad.
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06.06.2017

UK Politicians - how do personal brands compare?

In February prior to the snap elections, we used our FaceTrace™ emotional measurement system to see how the British public felt about the current politicians. This article looks beyond voting intention and rather at the emotions driving people's reactions to politicians.
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05.06.2017

Why It's Christmas in June for UK Ads

Happy Christmas to all our Readers! Plenty of creatives and planners are having to do, looking to hit exactly the right emotional note to delight and inspire the British public.
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04.05.2017

Introducing Fluent Devices

Fluent Devices help solve one of the great problems of emotional advertising – how do you build on the success of a blockbuster 5-Star ad and make sure your next commercials are just as strong? Find out in this blog post.
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20.04.2017

'1' Quick Note on Innovation

Every year GreenBook runs a study called the GRIT (GreenBook Research Industry Trends) Report, which examines key metrics within the market research industry. One component of the GRIT Report is a ranking of the 50 most innovative market research agencies.
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18.04.2017

Fame, Feeling, Fluency… and The French Elections!

Just as we successfully applied our Fame, Feeling and Fluency brand tracking model to the US presidential election last year to predict the rise, we are applying these same metrics to the upcoming French presidential election to predict brand growth and electoral success.
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