Advertising

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17.11.2017

Consistency and Creativity - John Lewis' Juggling Act

The John Lewis Christmas ad may not top our charts every single year, but since we’ve been testing Christmas ads its seasonal blockbusters have only once slipped below the 3-Star boundary. This year is no exception - it's 2017 ad, Moz The Monster, scored 4-Stars in our ad test, indicating an ad set to achieve continued share growth for John Lewis
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15.11.2017

Why Brands Should Unwrap a Fluent Device for Christmas

This week saw the Christmas ad season kick into gear with our first 4-Star and 5-Star ads. One is a cheerful 30-second spot with a very basic storyline, the other is a high-budget storytelling epic starring a character loved by British kids for generations. Step forward, Toys’R’Us’ “Geoffrey The Part-Time Reindeer” (5-Star) and M&S’ “Paddington And The Christmas Stranger” (4-Star).
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03.11.2017

UK Christmas Ad Season has Begun!

The UK Christmas Ad season began on November 1st, as Currys PC World released three ads showing off the best new tech in store this year. The theme is members of staff taking the items home to try them out – and landing in amusing situations because of it.
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27.10.2017

From Mince Pies to Testing Live

Last year nothing symbolised the UK’s Christmas advertising crop better than the humble mince pie. The festive treat took a starring role in commercials by Waitrose, Aldi, and M&S (whose gently comedic “Mrs Claus” was the most emotional Christmas ad of the year). It summed up the trends we saw last year.
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13.06.2017

Battle of the Supermarket Love Stories

In a move away from product-pushing and pricing wars, French supermarket giants Intermarché and Monoprix have made the move into Feeling. Using the classic boy meets girl love story template, the brands’ new 3- and 4- minute spots are more short film than classic ad.
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05.06.2017

Why It's Christmas in June for UK Ads

Happy Christmas to all our Readers! Plenty of creatives and planners are having to do, looking to hit exactly the right emotional note to delight and inspire the British public.
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04.05.2017

Introducing Fluent Devices

Fluent Devices help solve one of the great problems of emotional advertising – how do you build on the success of a blockbuster 5-Star ad and make sure your next commercials are just as strong? Find out in this blog post.
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06.02.2017

How To Have A Great Super Bowl Debut

Super Bowl debutants have a big job to do. They have to hold their own against some of the biggest brands on the planet, and they have to introduce themselves to a super-size audience for the first time.
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