Advertising

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07.02.2018

FeelMore50 2017: Humor Wins Big for American Brands

What gets North Americans feeling emotional? “Dogs and kids”, a cynical observer might say, and it’s true that each year’s FeelMore North America list brings a new crop of adorable children and puppies. But plenty of ads use those elements without emotional success, and this year we’ve seen some small but interesting shifts in the overall sentimental picture.
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03.02.2018

The Do-Gooder Bowl

What are brands focusing in on with their ads for this year's Super Bowl? How have the ad previews/teasers performed so far? Which brands are back for another Super Bowl spot, and which are rookies?
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03.02.2018

Pepsi and Bud Light Lead the Way in Early Super Bowl Testing

The early results of our Super Bowl testing are in – and Pepsi and Bud Light have cause to celebrate. Pepsi’s revival of its 1992 ad with Cindy Crawford, and Bud Light’s viral “Dilly Dilly” ads, have both registered strong results on System1’s tests. Together they throw a spotlight on one of the most important, but least known, aspects of advertising success: Fluency.
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29.01.2018

Super Bowl LII Ad Testing: Bigger, Better, Live - r

Last year we broke new research ground by testing every Super Bowl ad LIVE, announcing the results on video, on Twitter and on our website as they came in. It was a lot of work, a lot of fun, and a wild, hectic celebration of the great emotional ads every Super Bowl brings. So, of course, we’re doing it again
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18.01.2018

Five Big Findings from the 2017 FeelMore50

The 2017 FeelMore50 list launches today. ust to remind you, the FeelMore50 is a list we publish every year of the best emotional advertising. We ran self-funded tests on over 700 ads which won awards, enjoyed viral success, or made the news over the course of last year. The fifty with the best results appear on the site. Here are five big things to take away.
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