Advertising

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10.04.2018

Christmas Comes But Twice A Year

Christmas in April? It is if you're a planner or marketer. As brands plot their Xmas campaigns for 2018, we offer some unseasonal advice on how to pick emotional winners.
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07.02.2018

FeelMore50 2017: Humor Wins Big for American Brands

What gets North Americans feeling emotional? “Dogs and kids”, a cynical observer might say, and it’s true that each year’s FeelMore North America list brings a new crop of adorable children and puppies. But plenty of ads use those elements without emotional success, and this year we’ve seen some small but interesting shifts in the overall sentimental picture.
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