Advertising

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08.08.2018

Maintaining Cats And Dogs

Using our Ad Ratings data we look at what works and doesn't in the Pet Insurance category - and what people insurers can learn from it.
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07.08.2018

There's No Next If You Text

This week, System1 Agency released a powerful 90 sec film to help change people’s attitudes and behaviors around texting and driving.
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11.07.2018

IPA Effectiveness Shortlist: What We Loved

Other ad awards may have the glamour, but for us, the IPA’s biennial Ad Effectiveness Awards are the classiest in the industry. Tying the awards to specific business impact and bottom line effects means the IPA awards have rigour to go with the creativity. And that creativity covers a genuinely wide field – from the cleverest examples of digital wizardry to broad-based, populist ads which put a smile on millions of faces.
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19.06.2018

How To Score With Football Ads

An entertaining ad by retailer Otto puts a spotlight on the qualities needed for a great event-themed commercial - and the risks to brands who don't make their identity clear.
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