Blog Archive

April 2017

img_blog-post-thumb
20.04.2017

'1' Quick Note on Innovation

Every year GreenBook runs a study called the GRIT (GreenBook Research Industry Trends) Report, which examines key metrics within the market research industry. One component of the GRIT Report is a ranking of the 50 most innovative market research agencies.
Read more
img_blog-post-thumb
05.04.2017

Moving Power, Not Stopping Power

What should shopper marketers aim for? Research has shown that aiming for moving power is much more successful in driving System 1 decision making processes than stopping power.
Read more