Blog Archive

April 2018

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30.04.2018

Ready Shopper One: Why Marketers Need Full Immersion

Alternative realities are big right now. The success of Steven Spielberg’s Ready Player One blockbuster – about a guy whose exploits in a virtual online game win him fame and fortune – shows the idea of “VR” still seduces even now we can build our own headset by folding up a bit of cardboard.
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24.04.2018

How To: Think About Trends

We change much less than we think we change… but change still happens. We explore how behavioural science can help marketers bet on the future without losing their shirt.
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17.04.2018

Dieselgate - A Car Crash In Slow Motion?

The latest wave of our automotive tracking study shows the emissions scandal still clouding VW's German prospects. What does it mean for the future of German cars and alternative technologies?
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