Blog Archive

May 2018

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23.05.2018

Innovating for the Environment

Images of an albatross feeding its chick plastic and a whale with a bucket caught in its mouth shocked worldwide viewers of Blue Planet 2, the documentary about our oceans. Plastic became Public Enemy Number One overnight. Enter innovation and new product development.
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16.05.2018

How Fluent Are You In Branding

We often talk about the 3 qualities that make for great, profitable brands: Fame, Feeling and Fluency. If your brand comes to mind easily (Fame) it’s a good choice; if your brand evokes positive emotion (Feeling) it’s a good choice; if people recognise your brand and its assets quickly (Fluency) then it’s a good choice. But how to nurture these qualities in your communication?
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