Blog Archive

September 2016

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30.09.2016

Post-Debate Special: 5-Star Clinton!

We've said the debates would be won on Fluency - the part of our 3Fs model that's all about candidates using their distinctive assets well and making it easy for people to process them as a choice. Find out how the debate affected our 3F model.
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23.09.2016

Ad Testing: More Vital Than Ever?

Online video has been one of the great success stories of digital advertising – consumers are said to prefer it as a way to consume content, and brands have invested in it massively. Its momentum is such that the news this morning that Facebook metrics have been overestimating the amount of time people spend watching videos on the platform won’t change the upward trajectory of online video or its centrality to modern marketing.
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20.09.2016

6 Weeks To Go: Don't Count Clinton Out

For the first time in several weeks, our combined Fame-Feeling-Fluency star chart shows an advantage for Hillary Clinton, as her Feeling score rises and Trump's Fluency lead vanishes.
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13.09.2016

7 Weeks To Go: Loyalties Firming Up

Our combined Fame-Feeling-Fluency star chart shows the race a tie on these fundamentals. But both candidates surged in Feeling: as decision day approaches, partisan voters are feeling more certain, and certainty breeds happiness.
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