We've said the debates would be won on Fluency - the part of our 3Fs model that's all about candidates using their distinctive assets well and making it easy for people to process them as a choice. Find out how the debate affected our 3F model.
Online video has been one of the great success stories of digital advertising – consumers are said to prefer it as a way to consume content, and brands have invested in it massively. Its momentum is such that the news this morning that Facebook metrics have been overestimating the amount of time people spend watching videos on the platform won’t change the upward trajectory of online video or its centrality to modern marketing.
Our combined Fame-Feeling-Fluency star chart shows the race a tie on these fundamentals. But both candidates surged in Feeling: as decision day approaches, partisan voters are feeling more certain, and certainty breeds happiness.