Blog Archive

October 2016

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12.10.2016

4 Weeks To Go: Mud Sticks, Trump Battles On

Our new wave of data takes in both Donald Trump's 'hot mic' tape and the Sunday night debate in St. Louis, where Trump relentlessly attacked Hillary Clinton. It shows that both candidates have taken a hit to Feeling, reversing recent gains.
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11.10.2016

Fighting Back Against Idea Fatigue

We’ve all heard the figures about the staggering numbers of new products launched every year. But what people don’t often say is that these innovations are rather unevenly distributed. Some categories see only a few major launches. Others see a huge turnover of new ideas. And behind every one that makes it to market there are a throng of concepts that didn’t get that far.
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04.10.2016

5 Weeks To Go: Clinton Holding Steady

Donald Trump's "worst week ever" turned out to be a lot like Hillary Clinton's "worst weekend ever" in September - it didn't change much about the Fame, Feeling and Fluency fundamentals in the race.
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