Blog Archive

November 2016

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28.11.2016

Alerts on UK Xmas Ads: Bouncing High

John Lewis wanted to make people smile this year with an ad that embraces a sense of fun and magic. They’ve certainly managed to achieve that with the appropriate help of a trampoline and some animal assistance.
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22.11.2016

Alerts on UK Xmas Ads: Orange is the Colour

Aldi’s offering was the season opener in this year’s Christmas ad parade. Quite surprising, in that it stars a root vegetable, viewers found Kevin the Carrot to be a happy, innocent and cute little chap; his triumph at the end of his exciting adventure leads to good levels of happiness and an effective resolution.
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15.11.2016

Alerts on UK Xmas Ads: Applause for Mrs. Claus

After many commentators bemoaned the melancholic tone of 2015’s adverts and sensed that the emotional heartstrings were being over-plucked, 2016 has already shown it’s still an emotional playing field, albeit with a very different tone. As emotional engagement correlates best with long-term business success, this is not too much of a surprise to see, nor is the excellent story-telling that we’ve witnessed in some of the more lengthy and big-budget ads released so far.
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09.11.2016

The Day After: We Got It Wrong

As you'll probably know by now, we did not predict the outcome of the 2016 US election. We believe in owning up to failure and learning from it. We knew this would be a close election, and we are proud of sticking our necks out and making predictions. But on the big one, we failed.
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07.11.2016

1 Day To Go!: Clinton Has The Edge

It’s been a long campaign, and the phrase “bitterly fought” has never been so appropriate. With one day to go, here are our final predictions based on our last weekly data wave.
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01.11.2016

1 Week To Go: The Race Tightens

Hillary Clinton's lead on Fame, Feeling and Fluency over the last several weeks has been steady and strong. But it's always been the case that a big external shock can change things - and the revelation that the FBI are reviewing new emails in her private server case certainly qualifies.
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