Behavioural Science

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25.09.2014

These Aren’t The Insights You’re Looking For

Previously we published an obituary for the Traditional Concept, which struck a nerve and became our most-read post for months. Research concepts, we argued, are simply too reasonable – they are appeals to deliberative System 2 thinking in a world where decisions are actually made by our fast, emotionally-guided System 1.
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15.09.2014

Obituary: The Traditional Concept, c.1960 – 2014

The traditional Concept, which passed away earlier this year after a brief illness, will be fondly remembered by the many researchers who spent time with it. It was a reassuring presence in the research industry, its three part structure – Insight-Benefit-Reason To Believe – resonating as a solid, common sense way of developing and testing new products.
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13.02.2014

So, How Many Basic Emotions Are There Again?

We’ve had this article (or variants of it) brought to our attention a lot in the last couple of weeks. It’s about some new research by academic Rachael Jack which calls into question Paul Ekman’s idea that there are only “six basic emotions”. According to Jack’s work, there are actually four.
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14.11.2013

Surprising Fluency

In yesterday’s blog post I talked about a new study of scientific papers, which shows that hit papers – the ones with highest impact – score highly on both “conventionality” and “novelty”. In other words, the very new thrives best when it’s planted in extremely familiar soil.
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30.05.2013

How To Eat A Sandwich (The Daniel Kahneman Way)*

This is a post about how to get a better experience from your lunchtime sandwich. Here is a sandwich. This particular sandwich is a chicken, bacon and avocado baguette, but don’t worry! This powerful psychological trick works with any kind of sandwich.
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