
Brand Building






19.09.2018
The Seven Habits Of Highly Effective Characters
What makes a great brand character? We use Fluent Devices examples to illustrate.
Read more

29.08.2018
Giant Steps: Three Steps To Brand Growth
Our latest validations show once again how crucial emotion is to advertising success. Orlando Wood has the details.
Read more

01.08.2018
The Behavioural Science Behind "Share A Coke"
2018 marks the fifth US summer of Coca-Cola’s “Share A Coke” marketing campaign, when the soft drinks giant releases thousands of limited-edition bottles showing names, places, occasions, or even song lyrics. It’s probably the most famous, and longest running, mass personalisation campaign in the world, and Coke have regularly credited it with big returns. Back in 2014, following its successful launch, the Ogilvy-run campaign was linked to Coca-Cola’s first sales increases in a decade.
Read more

03.07.2018
How To: Tap Into Patriotic Feeling
As the USA celebrates the 4th of July, we look at how brands and advertisers can handle the hot potato that is patriotism.
Read more

27.06.2018
How To: Compete With Private Labels
With Amazon investing heavily in private labels, brand marketers are feeling the heat. Here's how to manage own-label competition.
Read more