Brand Building

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06.06.2018

Five Ways Voice Will Change Branding

In this year’s Super Bowl commercials, Amazon’s Alexa lost her voice. In the real world, she’s louder than ever. The Amazon Echo, and other voice-activated home assistants like Apple’s iPod Home, are enjoying a surge in sales. Mass adoption isn’t quite there yet, but it looks likely, if not inevitable.
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23.05.2018

Unwrapping The Plastics Crisis Phenomenon

This time last year, almost nobody was talking about a “plastics crisis”. This year, it’s the hottest of topics. But how did the plastic waste issue finally get onto the public radar, and what lessons can communicators learn from it?
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16.05.2018

How Fluent Are You In Branding

We often talk about the 3 qualities that make for great, profitable brands: Fame, Feeling and Fluency. If your brand comes to mind easily (Fame) it’s a good choice; if your brand evokes positive emotion (Feeling) it’s a good choice; if people recognise your brand and its assets quickly (Fluency) then it’s a good choice. But how to nurture these qualities in your communication?
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17.04.2018

Dieselgate - A Car Crash In Slow Motion?

The latest wave of our automotive tracking study shows the emissions scandal still clouding VW's German prospects. What does it mean for the future of German cars and alternative technologies?
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17.04.2018

How To: Launch A New Brand

How do you launch a new brand? We answer one of our most frequently asked client questions. A look at early stage brand growth through a Fame. Feeling and Fluency lens.
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30.11.2017

Fame, Feeling and Fluency: Predicting the Future of Ryanair

Budget airline Ryanair has a history of courting controversy and thumbing its nose at received branding wisdom. Founder Michael O’Leary’s business strategy has always been to go on the offensive, mock critics and brazen out problems, and he’s been highly successful. So Ryanair’s latest crisis – around the sudden cancellation of hundreds of flights this autumn and winter – hasn’t been accompanied by many predictions of doom.
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