Fluent Innovation

Profitable Brand Growth

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13.06.2018

Food Innovation: How Far Is Too Far?

In the Innovation space, you can learn a whole lot from 1-Star ideas. The gap between a market-ready idea and a flop is often a case of finding the right framing. Anyone for Avocado Gelato?
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06.06.2018

A Fluent Breakfast Success

Crack, scramble, heat and eat! For millions of people making scrambled eggs is a familiar and habitual morning routine.  Ore-ida’s new Just Crack An Egg Scramble Bowls build off of this easy System 1 familiar behaviour and is a great example of what at System1 Research we call Fluent Innovation.
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23.05.2018

Innovating for the Environment

Images of an albatross feeding its chick plastic and a whale with a bucket caught in its mouth shocked worldwide viewers of Blue Planet 2, the documentary about our oceans. Plastic became Public Enemy Number One overnight. Enter innovation and new product development.
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09.05.2018

Tips For Innovating In A Tipsy Category

Distinction in the alcohol sector can be tough - rip off the label and often times your brand isn’t unique anymore. Companies must heavily rely on continuous and successful innovation to earn their spot in the top of consumer’s minds.
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13.12.2017

Seduce Don't Persuade: NPD

Brands tend to approach innovation by thinking about "unmet needs". Instead of persuading a customer to buy something new because it meets their needs, we think you’ll have better results seducing a customer into buying something new because it feels good and has fluency. We call this probing of the market for seductive opportunities Product Landscaping.
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12.10.2017

Instant Innovation: Just Add Fluency

Especially for young people, instant ramen is the snack that fuels the world. The inventor of the instant noodle, Nissin founder Momofuku Ando, is a heroic business figure. In Japan he has his own museum and was the star of a top-selling “business manga”, a comic adapting the Cup Noodle story.
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