Profitable Brand Growth
Getting self-driving cars from anticipated idea to mass-market technology is a classic Fluent Innovation problem. Volvo might just have solved it.
Is there a need to reinvent the condiment?
In our most recent case study, we look at twenty-four innovative tech releases: there's something in here to satisfy everyone's sci-fi needs.
What do you do when you’re launching a product that already has very strong – and very unhelpful - brand associations?
Amber Case's 'Calm Technology' is a manifesto for coping with the coming age of ubiquitous computing. Innovators should take heed.
Brands come up with limited-run innovations around every World Cup. But it's the fans who really understand how you need Fluency to move the crowd.
In the Innovation space, you can learn a whole lot from 1-Star ideas. The gap between a market-ready idea and a flop is often a case of finding the right framing. Anyone for Avocado Gelato?
Crack, scramble, heat and eat! For millions of people making scrambled eggs is a familiar and habitual morning routine. Ore-ida’s new Just Crack An Egg Scramble Bowls build off of this easy System 1 familiar behaviour and is a great example of what at System1 Research we call Fluent Innovation.