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Whether you're seeing your family this Easter or remaining office-bound, you can enjoy yourselves - and start a few advertising debates - filling in our Fluent Devices Mini March Madness brackets. There's one for the US...

 

And one for the UK...

 

 

Let the best icon win!

What are Fluent Devices? They're distinctive assets on steroids - recurring characters (or slogans) which drive the creative of a campaign. We ran a study on them last year using the IPA Database which proved that if you use a Fluent Device, you're more likely to see long-term profitable growth. Watch Orlando Wood's presentation on them below for more.

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