Miscellaneous

During the Book Launch Party in London, in the shadow of a six foot replica book, a new ground-breaking tome was unleashed on the world: System1, Unlocking Profitable Growth.

What makes a hit? Understanding why things become popular is one of the foundational questions of marketing, but a surprisingly difficult one. It’s easy – too easy – to come up with reasons for success which are satisfying from a narrative and a commonsense perspective, but which are ultimately completely untestable.