Miscellaneous

img_blog-post-thumb
18.04.2017

Fame, Feeling, Fluency… and The French Elections!

Just as we successfully applied our Fame, Feeling and Fluency brand tracking model to the US presidential election last year to predict the rise, we are applying these same metrics to the upcoming French presidential election to predict brand growth and electoral success.
Read more
img_blog-post-thumb
01.04.2016

Explaining The Rise Of Donald Trump

Psychology tells us that humans are fast and frugal in our decision-making, that we ‘think much less than we think we think’. Instead, we are guided by impressions, associations, past experience, stories and feelings. We use mental shortcuts or rules of thumb to help us decide between options, products, brands – and indeed politicians. This is what psychologists refer to as ‘fast’ or ‘System 1’ thinking.
Read more
img_blog-post-thumb
13.11.2013

Familiarity Breeds Content

What makes a hit? Understanding why things become popular is one of the foundational questions of marketing, but a surprisingly difficult one. It’s easy – too easy – to come up with reasons for success which are satisfying from a narrative and a commonsense perspective, but which are ultimately completely untestable.
Read more