System1 Politics

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18.04.2017

Fame, Feeling, Fluency… and The French Elections!

Just as we successfully applied our Fame, Feeling and Fluency brand tracking model to the US presidential election last year to predict the rise, we are applying these same metrics to the upcoming French presidential election to predict brand growth and electoral success.
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09.11.2016

The Day After: We Got It Wrong

As you'll probably know by now, we did not predict the outcome of the 2016 US election. We believe in owning up to failure and learning from it. We knew this would be a close election, and we are proud of sticking our necks out and making predictions. But on the big one, we failed.
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07.11.2016

1 Day To Go!: Clinton Has The Edge

It’s been a long campaign, and the phrase “bitterly fought” has never been so appropriate. With one day to go, here are our final predictions based on our last weekly data wave.
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01.11.2016

1 Week To Go: The Race Tightens

Hillary Clinton's lead on Fame, Feeling and Fluency over the last several weeks has been steady and strong. But it's always been the case that a big external shock can change things - and the revelation that the FBI are reviewing new emails in her private server case certainly qualifies.
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12.10.2016

4 Weeks To Go: Mud Sticks, Trump Battles On

Our new wave of data takes in both Donald Trump's 'hot mic' tape and the Sunday night debate in St. Louis, where Trump relentlessly attacked Hillary Clinton. It shows that both candidates have taken a hit to Feeling, reversing recent gains.
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04.10.2016

5 Weeks To Go: Clinton Holding Steady

Donald Trump's "worst week ever" turned out to be a lot like Hillary Clinton's "worst weekend ever" in September - it didn't change much about the Fame, Feeling and Fluency fundamentals in the race.
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30.09.2016

Post-Debate Special: 5-Star Clinton!

We've said the debates would be won on Fluency - the part of our 3Fs model that's all about candidates using their distinctive assets well and making it easy for people to process them as a choice. Find out how the debate affected our 3F model.
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20.09.2016

6 Weeks To Go: Don't Count Clinton Out

For the first time in several weeks, our combined Fame-Feeling-Fluency star chart shows an advantage for Hillary Clinton, as her Feeling score rises and Trump's Fluency lead vanishes.
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