Automotive Brands in Germany
The perception of the German car brands is still heavily influenced by the scandal surrounding the diesel emission rigging. The recently introduced restrictions on driving diesel cars in cities has incited a new wave of negative associations, with Volkswagen and Mercedes-Benz seeing a more pronounced negative effect than Audi and BMW. Smaller foreign brands have in the last months gained on brand strength as more people are warming up to them. It is likely that they’re poised to steal some market share from the incumbents.
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