Consumer Bank Brands in Germany Brand Tracking
In Germany, Sparkasse is the strongest bank brand with a strong 4-Star rating. Yet, most of the other brands lag behind Sparkasse's high Fame and Feeling. In order to explore the intracies of German consumer banks, we ran a study using our System1 FFF Brand Tracker. This study allowed us to determine why some brands were performing so well while others lag behind, and identify key traits that consumers associate with good consumer banks.
Download our case study here.