Cosmetics Brands in Germany Brand Tracking

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Can Fame, Feeling & Fluency, our trusty heuristics that predict brand growth and profitability, determine which cosmetics brands are most successful in the German market? We launched a System1 Brand Tracking study and put our methodology to the test. How did smaller, lesser known brands stack up against the big brands? And can use in popular culture, such as on television shows such as Germany's Next Top Model help improve cosmetics brands' success?

Download our case study here.

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