Geico's Unskippable - A Digital Content Tracking Case Study
In this case study we evaluate how Geico's "Unskippable" ad was successful in beating skipping behaviour in the short term, but only saw modest long term results.
In order to see long term profitability brands need to look at both short and long term metrics. System1 Digital Content Tracking links short term and long term metrics allowing you to achieve long term profitability with zero waste.
Download our Case Study here.