System1 VR Shopper Case Study
We combined best in class Virtual Reality technology with revolutionary behavioral science to predict profitable growth at the point of sales.
System1 Research ran a pilot study with 3 clients to:
1. Compare results with in-market reality
2. Identify business issues VR can solve
3. Show us how to execute a VR research
Learn how your goal is not to increase consideration, but to reduce it and how designing shortcuts to simplify shopper decisions generates moving power, not stopping power.