Tom Ewing (Senior Director, Labs) will be speaking at the 2017 ADMA Global Forum on Thursday, August 24th in Sydney. He will present on the effectiveness of emotional advertising and why emotional work helps companies unlock profitable brand growth.
System1 Research Events
We love events, all sorts of events: industry events, leadership events, networking events. We love speaking, hosting and watching events. We love them so much we make it a priority to attend and organize as many as we can. See where we’re speaking next.
John Kearon (CEO) will be speaking at the MRS Conference Driving Transformation Through Insight on Thursday, October 5th in London. John will be presenting "Transforming Communications: Getting to the Heart of Giving" with Jo Cooke (Director of Brand, Marketing from Cancer Research UK). They will share examples of the application of 'System 1' thinking helped to increase the effectiveness of Cancer Research UK marketing.
John Kearon (CEO) will speak at Asia's biggest conference of the year - RESET 2017 presented by AANA in Sydney, Australia on Tuesday, 17 October. John will join a list of international speakers in thought-provoking sessions to encourage marketers to disrupt their thinking of traditional marketing practices.
Brent Snider (President - North America) will be speaking at TMRE on Monday, October 23rd in Orlando, Florida. He will present "The Long and Short of Digital", part of the Winning Over the Savvy Consumer Track. He will be discussing how both long AND short-term effects are important...and achievable.
Seamus O'Farrell (Director of Planning and Strategy) will present at Charity Comms' Conference, The Psychology of Communications on Thursday, June 29 in London. He will speak on the topic "Fame, Feeling & Fluency: How people choose charity brands".
Alex Batchelor (COO) will speak at the 2017 ttra Annual International Conference in Quebec City, Canada on Wednesday, June 21st. He will be presenting "When Behavioral Science Turns the Classical Marketing Model on its Head".
Alex Hunt (President, System1 Research) will be speaking at OmniShopper 2017 in Minneapolis, Minnesota on Tuesday, June 20th. He will present on the topic "Moving Power Not Stopping Power: Using Virtual Reality to Understand the Impact of In-store Activations on the System1 Shopper".
Nathan Waechter (Associate Vice President) will be speaking at IIeX North America on Monday, June 12th in Atlanta, GA with Sion Agami (Research Fellow, Fem Care) from P&G. He will present on the topic "The Double Bind of Market Research and the Journey for Insights Innovation within P&G".
Brent Snider (President - North America) will be speaking at the FEI Conference on Wednesday, May 10th in Boston. He will be presenting on "Science Fiction Prototyping: Practical Advice How to Leverage Science Fiction to Drive Business Results" with Ari Popper (Founder and CEO) of SciFutures.
Seamus O'Farrell (Director of Planning and Strategy) will be speaking at Campaign Underground on Wednesday, April 26th at 6 PM. The topic of his presentation is "Chapter IV: This thing kills as many men as breast cancer does women" and he will be speaking about creating a category and brand for Prostate Cancer UK using Fame, Feeling, and Fluency.
David Whitelam (Head of New Client Development) along with Ian White (Head of Brand and Marketing Communications) at Tesco Bank spoke at the ISBA Insights event in Edinburgh on Wednesday, March 15th. He spoke about emotion being at the heart of successful advertising and addressed common advertising myths.