ESOMAR Congress has been leading the way in insights innovation for 7 decades. System1’s Emily Ozer is a finalist in the YES (Young Esomar Society) Award, talking about innovation and privacy. There may also be a surprise appearance on stage...
System1 Research Events
We love events, all sorts of events: industry events, leadership events, networking events. We love speaking, hosting and watching events. We love them so much we make it a priority to attend and organize as many as we can. See where we’re speaking next.
At this year’s ARF SHOPPERxSCIENCE event, explore how CPG Brands and retailers can keep pace with consumers and implement winning solutions. You’ll take away the latest trends and evidence-based examples to succeed in a new world of bricks & clicks & swipes & voice. System1's Shopper Marketing guru Jeff McDonald will be setting out the case for fully 1mmersive shopper simulations.
Zero-Waste Marketing: Why Understanding Human Behaviour Is The Key To Smarter Marketing
Want to set some money on fire? Almost certainly not. But sadly, that’s what a lot of marketing spend amounts to. Whether you’re talking innovation, advertising, branding or shopper, marketing that doesn’t influence human behaviour is marketing that doesn’t work. Marketing that creates profitable growth with zero waste should be every brand’s ambition. But to get there, you have to know how people decide. This keynote presentation looks at the mental short-cuts that drive human decision-making, and how to turn them into predictive measures. It also explores how technological change means marketers can finally test everything, accurately and effectively, to determine where to place their budget. The old saying “Half my marketing spend is wasted – I just don’t know which half” doesn’t have to be true. And in the world of zero-waste marketing, it won’t be.
Mark Johnson System1 Group & Jérôme Rueff, Feldschlösschen/Carlsberg at Werbewirkungsgipfel, 2018 in Frankfurt
Awakening Bilz, the sleeping beauty of shandy
Bilz is a non-alcoholic Radler/shandy brand that’s been in Switzerland for decades and now belongs to the Feldschlösschen Getränke AG, a subsidiary of Carlsberg group. The brand has enjoyed modest but steady growth through the years without much support. Probably because of its well-known status and, say ‘Bilz’, and everyone smiles.
This case study looks at how Carlsberg and System1 collaborated to wake up this ‘sleeping beauty’. The campaign (digital + experiential) breaks in April 2018 so we shall have in-market results by August. But what we already know is that the creative performed at a rare 5 Star level in System1’s quantitative test, putting it among the top 5% of our database.
How Behavioral Science can Eliminate $300 Billion in Annual Marketing Waste
Every year approximately $660bn is spent on advertising globally. Shockingly as much as half of that amount can be considered waste and only 5% is the rare 5-star creative that drives maximum profitable growth. Join us for this session to learn how a combination of behavioral science with industrial scale automation can help our industry move toward marketing that makes a difference and eliminates waste.
John Kearon (CEO) and Rod Connors (Managing Director) will be speaking at IIeX Behaviour London, 2018. John will be be discussing "Behavioral Science & Advertising Effectiveness" at 4PM and Rod will cover "Applying Behaviour Science" at 9:40AM. This conference is designed to keep your business one step ahead of the curve by implementing the most cutting-edge technology and tools in the insights arena.
Alex Hunt (President - Americas, System1 Research) will be speaking on a panel on “The Past, Present and Future of Behavioral Science” at NEXT, 2018. The panel will be looking at how market researchers can leverage developing techniques to better understand consumers' true underlying attitudes and motivations.
Orlando Wood will be speaking at the World Retail Cogress in Madrid on the 17th April at 10:20. Alongside three other presenters, he'll be looking at "Advertising strategies for the new consumer age: Planning your campaign to deliver the ultimate Golden Quarter."
John Bishop on Unlocking Profitable Brand Growth: Applying Behavioural Science to System1 Brand Tracking
John Bishop (Vice President) will be the trainer on the webinar "Neuroscience: Going deeper for deeper insights", hosted by MRS Evidence Matters on Tuesday, 14 November at 3:00pm GMT (10:00am EST). He will provide a brief overview of Behavioural Science as it relates to marketing and demonstrate its impact on the predictive power of market research. He will use examples from a recent case study of the Fame, Feeling & Fluency brand tracker for several television and streaming networks.
John Kearon (CEO), Alex Hunt (President, System1 Research), Paul Spriggs (President - Americas, System1 Agency) and Gabriel Aleixo (Managing Director - LatAm, System1 Research) will all be speaking at IIeX Applied Behavioral Science Conference in Chicago on November 7th and 8th. This conference is designed to keep your business one step ahead of the curve by implementing the most cutting-edge technology and tools in the insights area.
See Tom Ewing present at Viz-Fest 2017 - a week-long webinar series that brings together market leading experts from both agency and client-side fields to explore data visualization, insight communications, and its importance in the changing market research landscape.
Brent Snider (President - North America) will be speaking at TMRE on Monday, October 23rd in Orlando, Florida. He will present "The Long and Short of Digital", part of the Winning Over the Savvy Consumer Track. He will be discussing how both long AND short-term effects are important...and achievable.
Orlando Wood (CIO) will be speaking at the WARC Event on New Technology - Digital Assistants, Voice Strategy, VR and Insights on Wednesday, 18 October in London. He will be discussing how to create profitable shopper marketing and virtual reality research with zero waste. Marketers should cerate Moving Power, Not Stopping Power!
John Kearon (CEO) will speak at Asia's biggest conference of the year - RESET 2017 presented by AANA in Sydney, Australia on Tuesday, 17 October. John will join a list of international speakers in thought-provoking sessions to encourage marketers to disrupt their thinking of traditional marketing practices.
John Kearon (CEO) will be speaking at the MRS Conference Driving Transformation Through Insight on Thursday, October 5th in London. John will be presenting "Transforming Communications: Getting to the Heart of Giving" with Jo Cooke (Director of Brand, Marketing from Cancer Research UK). They will share examples of the application of 'System 1' thinking helped to increase the effectiveness of Cancer Research UK marketing.
John will also be speaking on the panel for "The Innovation Debate" where he will share how System1 continues to innovate and transform within the business, providing lessions brands can learn from.
Alex Hunt (President), Orlando Wood (CIO) & Tom Ewing (Senior Director - Labs) will present "Moving Power, Not Stopping Power" at ESOMAR Congress at 13:50. This presentation moves virtual reality beyond 'proof of concept' and into real shopper insight with a 500-person sample and a powerful testing case study. Learn how to bring the virtual to life!
Tom Ewing (Senior Director, Labs) will be speaking at the 2017 ADMA Global Forum on Thursday, August 24th in Sydney. He will present on the effectiveness of emotional advertising and why emotional work helps companies unlock profitable brand growth.
Delegates will hear from CEO’s, including System1's John Kearon, CMO’s, subject matter experts and will also get to share the experience with peers from across the entire industry, building connections and relationships that will last into the future. The Marketing Academy is a non profit company operating in UK, Australia and USA: 'Inspiring and developing the talent of today to become the leaders of tomorrow'
Seamus O'Farrell (Director of Planning and Strategy) will present at Charity Comms' Conference, The Psychology of Communications on Thursday, June 29 in London. He will speak on the topic "Fame, Feeling & Fluency: How people choose charity brands".
Alex Batchelor (COO) will speak at the 2017 ttra Annual International Conference in Quebec City, Canada on Wednesday, June 21st. He will be presenting "When Behavioral Science Turns the Classical Marketing Model on its Head".
Alex Hunt (President, System1 Research) will be speaking at OmniShopper 2017 in Minneapolis, Minnesota on Tuesday, June 20th. He will present on the topic "Moving Power Not Stopping Power: Using Virtual Reality to Understand the Impact of In-store Activations on the System1 Shopper".
Nathan Waechter (Associate Vice President) will be speaking at IIeX North America on Monday, June 12th in Atlanta, GA with Sion Agami (Research Fellow, Fem Care) from P&G. He will present on the topic "The Double Bind of Market Research and the Journey for Insights Innovation within P&G".
Brent Snider (President - North America) will be speaking at the FEI Conference on Wednesday, May 10th in Boston. He will be presenting on "Science Fiction Prototyping: Practical Advice How to Leverage Science Fiction to Drive Business Results" with Ari Popper (Founder and CEO) of SciFutures.
Seamus O'Farrell (Director of Planning and Strategy) will be speaking at Campaign Underground on Wednesday, April 26th at 6 PM. The topic of his presentation is "Chapter IV: This thing kills as many men as breast cancer does women" and he will be speaking about creating a category and brand for Prostate Cancer UK using Fame, Feeling, and Fluency.
David Whitelam (Head of New Client Development) along with Ian White (Head of Brand and Marketing Communications) at Tesco Bank spoke at the ISBA Insights event in Edinburgh on Wednesday, March 15th. He spoke about emotion being at the heart of successful advertising and addressed common advertising myths.