New German TV Shows (in German)
Our current TV study shows only a few reasons to spend the summer in front of the TV.
With the beginning of the summer, a lot of new TV shows are broadcasted by almost all TV channels. However, only one format seems interesting for the audience. System1 Research took a closer look at the new show concepts and found out that 14 out of 15 new ideas did not inspire potential viewers.
System1 Research conducted the independent study among 500 respondents aged 18 to 65 years in June 2017 in Germany. As a result, each concept achieves a certain number of stars, which reflects the strength of each TV show.
"Noch Fragen? Die Antwortshow"(Questions? The Answer Show) is the only concept that reaches 4 out of 5 possible stars. 78% of the respondents who evaluate this concept feel "happiness" or "surprise" and expect answers to daily questions.
Download our case study here (in German).