Our research work

Our pioneering, award-winning System 1 research methods help clients and agencies create famous 5-Star Marketing that guarantees profitable growth - see just how we've done it through our work.

  • WEBINAR

    FeelMore50 Super Bowl: Using Fame, Feeling & Fluency to LIVE Ad Test!

    This is our fifth annual FeelMore50 Super Bowl Webinar, however unlike past years, this year we tested the ads LIVE! In a partnership with ZappiStore, we published real time results on the ads as they air, capturing the best of the best, quarter by quarter.
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  • System1 Research's Ad Testing was one of the key catalysts behind Guinness' hugely successful Basketball commercial…

    Gordon Mclean BBDO
  • WHITE PAPER

    How Emotional Tugs Trump Rational Pushes

    This paper proposes a new model for how advertising works and how it should be measured.
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  • WHITE PAPER

    Eat Fresh, Latin America!

    This paper discusses Subway's success in translating a global brand to local consumers in Latin America.
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  • WHITE PAPER

    Feel Nothing, Do Nothing

    This paper describes a study on online payments conducted by System1 Research and MasterCard which combined "clickstream" data with in-the-moment survey data on intention and emotion.
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  • WHITE PAPER

    Behaving Economically With The Truth

    This paper provides a new framework for understanding behavioural economics and identifies the influences on behaviour the research industry regularly overlooks.
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  • WHITE PAPER

    Coca-Cola's Real-Time Intelligence

    This paper discusses Coca-Cola's Real-Time Intelligence platform, built together with System1 Research and brand consultants Talk Inc. to gain real-time insights into consumers' engagement.
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  • WHITE PAPER

    Beyond Brand Tracking

    This paper explores how Coca-Cola used an innovative emotional approach to brand tracking - rooted in modern theories about decision making and behaviour - to meet the challenges of preparing for the World Cup.
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  • WHITE PAPER

    The Future of Insights Project

    This report, explore the cleavages in the relationship between Marketing and Insights, how they see themselves vs. how they actually operate and prescriptions for making insights more effective and efficient at driving brand growth and 5-Star marketing.
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  • WHITE PAPER

    Fun, Fast and Easy

    This paper looks at applications of the ideas of psychologist Daniel Kahneman, and his work on how people make judgements and decisions (System 1 vs. System 2).
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  • WEBINAR

    Which Ads Top the FeelMore50 2016 Ranking?

    This webinar highlights the launch of our 2016 FeelMore50, our annual ranking of the world's best (read: most effective) emotional advertising and reveals the highlights behind some of this year's winners and what makes a 5-Star ad.
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  • WEBINAR

    Fluent Innovation: Using Behavioural Science to Make Your Next Big Idea a Success

    In a world where most new products fail, the most crucial goal for innovators isn’t change, it’s acceptance. From game-changers like Uber to the humblest line extension, any innovation needs to be accepted to succeed. Which means your innovation process has to be as acceptance-focused as possible. The answer is Fluent Innovation.
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  • ARTICLES

    Marketing from the heart for growth

    In an article for Market Leader, John Kearon (Founder and CEO) argues that long-term profit requires excess heart and voice from brands. He suggests a 'share of voice to brand share growth' model as an alternative to ROI.
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  • System1 Research has helped to embed the importance of emotional story-telling in our business and has been able to quickly demonstrate the appeal of Mrs. Claus...

    Nathan Ansell M&S
  • System1 Research has helped us for the past four years to understand and monitor the evolution of our brand in the market, and our main competitors brands as well.

    Leandro Florio Subway
  • Article

    John Kearon Unveils System1 Group

    John Kearon (CEO and Founder) explains why BrainJuicer decided to rebrand as System1 Group, an integrated insights and creative agency that incorporates System1 Research (formerly BrainJuicer) and System1 Agency, their already established creative agency.
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  • WHITE PAPER

    Fame, Feeling & Fluency: When Brand Tracking Meets Behavioural Science

    This paper offers two innovative techniques for brand understanding. Fame, Feeling & Fluency is tracking using the broad mental impressions that guide consumer choice. Storyteller is a way of helping brands grow their 3Fs by finding the right story.
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  • WHITE PAPER

    Predictive Markets

    Predictive Markets is an intriguing new approach to screening early stage concept, claims and positionings which more effectively sorts wheat from chaff, helping companies say no to ‘deeply average’ ideas, ensuring only strong ideas are progressed, thereby reducing the time and money required to get successful innovation to market.
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  • Over the last 18 months Ed and the team at System1 Research have been fantastic partners in helping us identify opportunities and strive to create emotionally engaging work...

    Colin Glynn Lion
  • CASE STUDY
    Santander

    Santander Brand Tracking

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