Our research work

Our pioneering, award-winning System 1 research methods help clients and agencies create famous 5-Star Marketing that guarantees profitable growth and zero waste - see just how we've done it through our work.

  • WHITE PAPER

    The Irrationality of Measuring Brand Performance

    This paper discusses Coca-Cola's success in creating captivating, behavioral-science based marketing campaigns to increase market share during the 2016 Rio Olympics.
    READ MORE
  • WHITE PAPER

    Fame, Feeling & Fluency: When Brand Tracking Meets Behavioural Science

    This paper offers two innovative techniques for brand understanding. Fame, Feeling & Fluency is tracking using the broad mental impressions that guide consumer choice. Storyteller is a way of helping brands grow their 3Fs by finding the right story.
    READ MORE
  • WHITE PAPER

    The Future of Insights Project

    This report, explore the cleavages in the relationship between Marketing and Insights, how they see themselves vs. how they actually operate and prescriptions for making insights more effective and efficient at driving brand growth and 5-Star marketing.
    READ MORE
  • WHITE PAPER

    Beyond Brand Tracking

    This paper explores how Coca-Cola used an innovative emotional approach to brand tracking - rooted in modern theories about decision making and behaviour - to meet the challenges of preparing for the World Cup.
    READ MORE
  • WHITE PAPER

    Coca-Cola's Real-Time Intelligence

    This paper discusses Coca-Cola's Real-Time Intelligence platform, built together with System1 Research and brand consultants Talk Inc. to gain real-time insights into consumers' engagement.
    READ MORE
  • WHITE PAPER

    Feel Nothing, Do Nothing

    This paper describes a study on online payments conducted by System1 Research and MasterCard which combined "clickstream" data with in-the-moment survey data on intention and emotion.
    READ MORE
  • WHITE PAPER

    Eat Fresh, Latin America!

    This paper discusses Subway's success in translating a global brand to local consumers in Latin America.
    READ MORE
  • WHITE PAPER

    How Emotional Tugs Trump Rational Pushes

    This paper proposes a new model for how advertising works and how it should be measured.
    READ MORE
  • WHITE PAPER

    Feel More, Click More

    This paper offers proof that digital advertising can be emotionally effective for long-term profitability and short-term sales – but the two are driven by subtly different metrics.
    READ MORE
  • WHITE PAPER

    Next Generation Predictive Markets and Fluent Innovation

    This paper details System1 Research’s philosophy of Innovation – what we call Fluent Innovation – and also our predictive method, Next Generation Predictive Markets, which now fully incorporates Fluent Innovation measures and is more accurately predictive than ever. Together they work to help marketers achieve the goal of profitable launches with zero waste.
    READ MORE
  • WHITE PAPER

    Behaving Economically With The Truth

    This paper provides a new framework for understanding BE and identifies some of the influences on behaviour the research industry regularly overlooks.
    READ MORE
  • WHITE PAPER

    'Tis the Season for Brand Growth

    This paper discusses our ad-testing methodology and why emotions within advertising is so important for profitable growth. Along with examining the different tactical approaches to making a great ad.
    READ MORE
  • WHITE PAPER

    Moving Power, Not Stopping Power

    Using Virutal Rreality and "System 1" thinking to predict and produce in-store sales. 
    READ MORE