System1 Research Virtual Reality Shopper
System1 Research Virtual Reality Shopper solution is designed to deliver where traditional shopper research fails. We design and test shopper activations based on behavioral principles, using fully interactive virtual reality environment.
Moving power, not stopping power: System 1 thinking is a pattern recognition machine. It constantly scans the environment for regularities, known and familiar items that enable us to make decisions quickly. In other words, moving power, not stopping power, should be the goal. Ideally choosing a brand should not interrupt the flow of the shopping experience, but feel as automatic and easy as possible.
"The goal of Shopper Marketing is not to increase consideration, but to reduce it."
Interested in moving power for your brand? Contact us here.