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FeelMore50™ Super Bowl: Using Fame, Feeling & Fluency to LIVE Ad Test

FeelMore50™ Super Bowl: Using Fame, Feeling & Fluency to LIVE Ad Test

*BrainJuicer is now System1 Research*

The Super Bowl: football players must bring their A-Game and advertisers must bring their 5-Star ads. While we couldn't wait to see the New England Patriots take on the Atlanta Falcons in Super Bowl LI, you can bet that we were also excited to see brands like Budweiser, GoDaddy and Snickers battling it out during the commercials.

This is our fifth annual FeelMore50 Super Bowl Webinar, however unlike past years, this year we tested the ads LIVE! In a partnership with ZappiStore, we published real time results on the ads as they air, capturing the best of the best, quarter by quarter. As we’ve seen through FeelMore50, our ranking of the world's most emotional ads, the most effective advertising successfully appeals to the three aspects of brand building: Fame, Feeling & Fluency. Fame helps a brand come readily to mind. Feeling helps people choose it. And Fluency helps people recognize and process a brand quickly. 

Join Alex Hunt (President, System1 Research), Brent Snider (President, North America), and Julio Franco (ZappiStore: EVP, Americas) as they provide in-depth analysis of the brands that scored a touchdown with their famous 5-Star advertisements.

Interested in learning more about System 1 thinking?