Predicting 5-Star Innovations & Profitable Growth. Our 1-to-5-Star rating predicts the profitable growth potential of innovations. Our rich diagnostics provide clear directions for improvement.
What we do
A System 1 approach for building profitable brands with zero waste. We offer a suite of proven, award-winning validation tools that better predict and direct 5-Star Marketing.
Emotion Matters. It guides human decisions, and emotional advertising campaigns are proven to drive long-term brand building and profitability.
The more people feel, the more they buy.
Fame, Feeling & Fluency Drive Profits. Our 1-to-5-Star rating predicts the profitable growth potential of a brand’s marketing efforts.
Les Binet and Peter Field’s IPA Effectiveness analysis suggests 60% of your budget should be spent on brand building, 40% on shopper marketing. Get your packaging or point-of-sale material right, and you make your product easier to choose.
Profitable shopper marketing is about moving power, not stopping power.
Fame, Feeling & Fluency Drive Election Success. In exactly the same way as brands, successful politicians come quickly to mind, generate strong feelings and have clear distinctive assets.