What we do

A System 1 approach for building profitable brands. We offer a suite of proven, award-winning validation tools that better predict and direct 5-Star Marketing.

System1 Innovation Testing

Predicting 5-Star Innovations & Profitable Growth. Our 1-to-5-Star rating predicts the profitable growth potential of innovations. Our rich diagnostics provide clear directions for improvement.

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System1 Innovation Testing

System1 Ad Testing

Emotion Matters. It guides human decisions, and emotional advertising campaigns are proven to drive long-term brand building and profitability.

The more people feel, the more they buy.

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System1 Ad Testing

System1 Brand Tracking

Fame, Feeling & Fluency Drive Profits. Our 1-to-5-Star rating predicts the profitable growth potential of a brand’s marketing efforts.

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System1 Brand Tracking

System1 Shopper Marketing

Les Binet and Peter Field’s IPA Effectiveness analysis suggests 60% of your budget should be spent on brand building, 40% on shopper marketing. Get your packaging or point-of-sale material right, and you make your product easier to choose.

Profitable shopper marketing is about moving power, not stopping power.

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System1 Shopper Marketing

System1 Political Prediction

Fame, Feeling & Fluency Drive Election Success. In exactly the same way as brands, successful politicians come quickly to mind, generate strong feelings and have clear distinctive assets. 

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System1 Political Prediction