System1 Ad Testing

Predicting 5-Star Advertising & Profitable Growth

Emotion matters. It guides human decisions, and emotional advertising campaigns are proven to drive long-term brand building and profitability. The more people feel, the more they buy.

Our 1-to-5-Star rating predicts the profitable growth potential of offline & online advertising.  Our rich diagnostics provide clear directions for improvement.

System1 Ad Testing: for TV, print, posters, radio advertising. Measures what people are feeling, how strongly they’re feeling it, the reasons why & predicts profitable growth potential. Diagnostic, Express and Self-Serve options are available. 

System1 Digital Content Testing: for online advertising. Measures what people are feeling, how strongly they’re feeling it, the reasons why & predicts both profitable growth potential + shareability and click-through. Testing in a Facebook context is available as an option. Test your content with us.

System1 Digital Content Tracking: for digital advertising, we curate and test all digital content that you and your competitors launch with results on a user-friendly online portal in as quickly as 24 hours. Using our validated behavioural-science grounded capability; we accurately predict short-term sales and long-term profitability. Learn More About Digital Content Tracking

 

 

Undertone is leveraging Digital Ad Testing in three ways. First, we explored the emotional impact of Undertone’s award-winning creative and proprietary formats vs. standard display, uncovering clear advantages of our differentiation. We’re also using the insights in an ongoing way to inform our creative best practices. Now we’re connecting Feeling metrics to branding, attribution and performance data from other sources, and are proving that emotion drives results for our clients.”

  • Laura Salant
  • Senior Director Research & Insights
  • Undertone

System1 Ad Testing Resources

Webinar: Emotion and Advertising: Lessons from the IPA’s Effectiveness Week

Webinar: Emotion and Advertising: Lessons from the IPA’s Effectiveness Week

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Case Study: Guinness Basketball

Case Study: Guinness Basketball

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Video: System1 Digital Content Tracking

Video: System1 Digital Content Tracking

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System1's rankings of the world's best ads. Each year we test 600+ of the most acclaimed and award-winning ads from all over the world and rank the top 50.

Glance through the global top 50 rankings and micro-rankings by region, medium, category and event.

More System1 Advertising Resources

Institute of Practitioners in Advertising (IPA) Report: The Long and the Short of It

Institute of Practitioners in Advertising (IPA) Report: The Long and the Short of It

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Market Leader - Marketing from the heart for growth

Market Leader - Marketing from the heart for growth

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Is your marketing 5-Star?

We can help you create 5-Star, fame-building communications.