Predicting 5-Star Advertising & Profitable Growth
Emotion matters. It guides human decisions, and emotional advertising campaigns are proven to drive long-term brand building and profitability. The more people feel, the more they buy.
Our 1-to-5-Star rating predicts the profitable growth potential of offline & online advertising. Our rich diagnostics provide clear directions for improvement.
System1 Ad Testing: for TV, print, posters, radio advertising. Measures what people are feeling, how strongly they’re feeling it, the reasons why & predicts profitable growth potential. Diagnostic, Express and Self-Serve options are available.
System1 Digital Content Testing: for online advertising. Measures what people are feeling, how strongly they’re feeling it, the reasons why & predicts both profitable growth potential + shareability and click-through. Testing in a Facebook context is available as an option.
Undertone is leveraging Digital Ad Testing in three ways. First, we explored the emotional impact of Undertone’s award-winning creative and proprietary formats vs. standard display, uncovering clear advantages of our differentiation. We’re also using the insights in an ongoing way to inform our creative best practices. Now we’re connecting Feeling metrics to branding, attribution and performance data from other sources, and are proving that emotion drives results for our clients.”
- Laura Salant
- Senior Director Research & Insights
System1 Ad Testing Resources
System1's rankings of the world's best ads. Each year we test 600+ of the most acclaimed and award-winning ads from all over the world and rank the top 50.
More System1 Advertising Resources
Is your marketing 5-Star?
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