System1 Brand Tracking

Predicting 5-Star Brands & Profitable Growth

Successful brands come quickly to mind in their category, generate strong feelings and have clear distinctive assets. Fame, Feeling & Fluency Drive Profitable Growth.

Our 1-to-5-Star rating predicts the profitable growth potential of a brand’s marketing output.  Our rich diagnostics provide clear directions for improvement.

System1 Brand Tracking: measures the Fame, Feeling & Fluency of the brand and its competitive set to predict profitable growth potential.

System1 Storyteller: uses the 7 basic story plots to provide a simple, strategic tool for understanding both current and future stories for brands.

Case Studies

Santander Brand Tracking Case Study

Santander Brand Tracking Case Study

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US Beer Category & Miller Lite Case Study

US Beer Category & Miller Lite Case Study

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We use System1 Research Brand Tracking so we can get as close as possible to a real-world perception of the brand - not only our awareness but also how people feel about us at any point in time. For us, understanding how people feel about the brand allows us to make informed strategic investment decisions to drive our business results.

  • Nicholas Hayes
  • Director of Advertising and Central Brand
  • Hotels.com

System1 Brand Tracking Resources

White Paper: Eat Fresh, Latin America!

White Paper: Eat Fresh, Latin America!

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White Paper: Fame, Feeling & Fluency When Brand Tracking Meets Behavioural Science

White Paper: Fame, Feeling & Fluency When Brand Tracking Meets Behavioural Science

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White Paper: Beyond Brand Tracking

White Paper: Beyond Brand Tracking

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Is your marketing 5-Star?

We can help you create 5-Star, fame-building communications.