Moving Power, Not Stopping Power
Using Virutal Rreality and "System 1" thinking to predict and produce in-store sales.
This paper describes how the research industry can use VR simulations to predict and produce the effectiveness of shopper marketing activations. We propose a VR pre-testing programme for companies keen to understand and hone the effectiveness of shopper activations.
We set out how, by combining the latest thinking from psychology and the best-in-class VR technology, we can unlock growth for brand owners and retailers alike.